Chapter 7 (while I know it’s not assigned yet) consits of two “text-book” crisis. Please read the Tylenol Murders. We’ve already discussed this case in class so now let’s discuss it here.
The Tylenol case is considered a landmark case in crisis communication. The PR Director, Robert Kniffen, is seen as handling the case with professionalism and is often benchmarked as an expert.
From Chapters 1-6 apply what you have leared thus far. Analyze the case, identify the stages of crisis communication, tell me about how Johnson and Johnson handled internal, external, and media communications. Also, was there anything that you read in this case study that surprised you. If so what was it and why?