Choose one question to answer – be sure to respond to others posts and take part in our online discussions!
Chapter 3 question for discussion:
In these days of swift delivery of information, often the news media inform the organization of its crisis. What are the advantages of knowing about your crisis before the news media? This also points to the need to have a positive relationship with the news media, so that you may be notified before, or as soon as, news is delivered via broadcast or Internet (see Johnson & Johnson and the Tylenol Murders). What should an organization do to maintain this positive relationship?
Evaluate the pre-crisis relationships at the places of business where you have worked (or where you work now). Were the pre-crisis relationships sound? Consider all types, including management–employee, management–news media, management–lawyer, and management–customer/client pre-crisis relationships.
Chapter 4 questions for discussion:
Search for and discuss crises or problems in your city or community. This could include businesses where you work or a political situation where a crises occurred. If so, how were the news media managed? What was the contact with lawyers? Did lawyers control the communications? What was the communication with internal publics? What was the communication with external publics?
What are the risks or dangers of not responding to the news media even when the information is negative to your organization? Why is it best to tell one’s own bad news?