Choose one question to answer – be sure to respond to others posts and take part in our online discussions!
Chapter 3 question for discussion:
In these days of swift delivery of information, often the news media inform the organization of its crisis. What are the advantages of knowing about your crisis before the news media? This also points to the need to have a positive relationship with the news media, so that you may be notified before, or as soon as, news is delivered via broadcast or Internet (see Johnson & Johnson and the Tylenol Murders). What should an organization do to maintain this positive relationship?
Evaluate the pre-crisis relationships at the places of business where you have worked (or where you work now). Were the pre-crisis relationships sound? Consider all types, including management–employee, management–news media, management–lawyer, and management–customer/client pre-crisis relationships.
Chapter 4 questions for discussion:
Search for and discuss crises or problems in your city or community. This could include businesses where you work or a political situation where a crises occurred. If so, how were the news media managed? What was the contact with lawyers? Did lawyers control the communications? What was the communication with internal publics? What was the communication with external publics?
What are the risks or dangers of not responding to the news media even when the information is negative to your organization? Why is it best to tell one’s own bad news?
Chapters 2 & 3 contain quite a bit of information. Very theory based information – so in an effort to create rich discussion I’m going to expand the time we’ll be disucssing the material here.
I have put out a few of my thoughts on the various theories (mainly Ch 2) – respond to one of my statements, then please include which theory you found most interesting, profound or meaningful and then tell us why.
IMPORTANT NOTE: There are 8 people in our class – only 2 can choose the same topic.
Last minute inclusion into the discussion – this article just came through on Carnival Cruise line’s crisis response to the Italian ship sinking – please add a couple thoughts on this as well related to the theories presented.
Image restoration theory can be an intriguing theory to maNy. Ferns-Bank (2011) states “Sometimes, it’s better to remain silent on the issue. At other times, it is best to tell your own bad news” (pg. 52). In class I’ve said we should always speak – how do you react to this statement by our author? Also, when would it be appropriate to stay silent?
Some argue that Decision Theory is the “foundation theory” of all crisis communication theory. It is about helping leaders make the most effective decision in dealing with crisis in an organization. With that being said, how would you handle advising leaders through a crisis?
Your workbook includes an excellent question – “what makes it difficult to use Model 4 of the excellence theory in a crisis?” So what makes it so difficult – please also include your thoughts in general on the Grunig/Repper theory.
Finally, build upon some arguments our author made regarding the excellence theory. The book mentioned that at least 15 percent of practitioners practice the first model, despite how poor it is. What are your reactions to this?
Chapter 1 talks quite a bit about crisis situations and crisis communication, our author also outlines the five stages of a crisis, as well as highlight’s White Star Line’s Titanic Sinks.
This week I want each of you to discuss the various theories presented in our readings, what they mean to you thus far into the semester, how you can see the various theories in application in a business setting, and how they relate directly to crisis communication.
In addition, from your workbooks, please choose EITHER one of the Activities or one of the Discussion/Essay from pg. 2 in the workbooks and address the question being asked. You can combine your responses.
Be sure to check back frequently through out the week, as I do comment and ask questions. It is also important that you respond to at least 2 classmates.