The Obama Administration:
“All Press and No Play”
After four years of battling the evil forces of economy, foreign policy, poverty, healthcare, and even worse the painful press, I think its safe to say that the Obama Administration has played a great game.
The “change” campaign that has had its bumper sticker on a majority of cars and trademark stiched on the hats and helms of middle class workers, has proved to be quite affective. Your favorite or not, the new age angle that the Obama administration took to relay their messages will stick with me for ever.
Whether you use Twitter, Uber Twitter, Hoot-Suite, Twit-bird, or Twit-WHATEVERYOU wanna call it at the end of the day you have access to real time facts, crisis, events, and most importantly to politics… public opinion!
Realizing that “social sites” would be the key in helping this generation discover and create a new voice for America was the greatest idea that the O.A press secretary has come up with yet. Check out Obama’s new campaign “Tweet for Jobs”
“Think Public Relations” noted that
“Approximately 25.6 percent of the worlds population has internet access, and that proportion grew about 38% between 2000 and 2009. 96 percent of urban youth access the internet and that Hispanics represent the fastest-growing demographic group online today.” (Think, 265)
From all of this well structured press comes the hard part
OPPOSITION :-(. In this video clip the man of the night is the last person you would expect throwing rocks! In this situation the O.A attempts to use its youthful communication strategy to maintain its positive image, but what happens when the playing field isn’t the Internet? Watch and see, but also answer this question: Is the new generation communication becoming more acceptable in even the most conservative battle fields? Do you think this atmosphere was appropriate for this message?
I THINK this new aged angle was very affective. Call it what you want, but that there my dear was the sweetest revenge. I can imagine all of the presidents that would have patted him on the back for finally standing up to bad press.
Our book went on to mention that Public Relations
“Includes research, analysis, policy information, programming, communication, and feedback from numerous publics. Its pratictioners operate on two distinct levels *as advisers to their clients or to an organizations top management and as technicians who produce and disseminate messages in multiple media channels.”
Through research, communication and feedback his press admin has held a great campaign, and in the process gained celebrity by connecting with its core audiences. I find him devoted to America, and it’s interesting to me how he can turn a plate of politics into a bowl of tweets- How fun is that? When you can reach out, and relate to us(America) we will love you, and laugh with you even more! With press and a little bit of play you can rule the world.