I would think it is safe to say we all remember in 2009 when over thanksgiving Tiger Woods got into the car crash that help make his infidelity a matter of public concern. If you don’t know what happened here is the link to an article that explains everything.
Tiger Woods is like any famous person, his life revolves around the image he represents although he is an athlete he also has many very powerful sponsors who make money for him being someone people look up to. So when the suspected infidelity became known world-wide his fans and sponsors wanted to know if it was true. Tigers sponsors soon took all ads off the air with him in it claming different reasons but not saying it was because of his unfaithfulness. Some sponsors such as Nike said they would stand by him thought the family issues.
Many months later Woods finally released a statement about everything that has happened and apologized for his actions. I really think this video is an ok example of what we have practiced in class as far as being in front of a group of people and trying to get the right point across. I am sure in this press conference Woods PR team had planned everything he was going to say.
I feel like Tiger Woods PR team really did a good job making sure he had a few key points that made him look like a better person but to some extent he also talked about how he messed up a lot which kept bringing it to our attention. The next article I found talked about how his PR team hadn’t really done a great job so far that even with his press release he hadn’t handled the press well. In his last act for a better image Nike his more popular sponsor released this ad which is his father’s voice asking him questions.
Now this commercial also had some mixed effects because some people thought it was a little cheesy and a pathetic attempt to change his image and some felt it was a good step in the right direction. As far as I see it Tiger Woods is someone who everyone looked up to and was a real role model for families so by destroying his image it is going to be a rough road to recover his image. I personally haven’t seen a commercial with him in it since the Nike commercial above.
As far as the PR campaigns go How does everyone feel they did? Do you think that Tiger Woods image has recovered since 2009 or do you still feel it isn’t doing well?