In the video below, Dom Sagolla, the Co creator of twitter, explains, “One can change the world with 140 characters.”
As stated in one of the earlier blogs, “I am no expect in PR”. But I am and expert at researching and gathering my own opinion about something. While some of you may agree or disagree with twitter enhancing or hindering your pr writing skills, I want to know your opinion either way.
Example of the way it all started
How can I get my point across using only 140 characters? There are many people that work well under pressure, and in certain situations in the PR industry, you are not givin alot of time to come up with ideas and broadcast them to the media. In order to become a successful PR agent, it is imparative that you familiarize yourself with the social media platform to network with people and promote your business or blog. You need to be able to adapt to any circumstance when it comes to your career. Successful business across the United States have a twitter account and expect PR to communicate with consumers as clear, crisp, and quickly as possible.
Referring to Jeremy Porter and his article, he discusses how the media have embraced Twitter as their new platform of choice, and many PR specialists use this tool as a way to communicate fast-paced and efficient. Using too many words to convey a message can hinder you from explaining the core idea. Being persuasive is all about simplifying, but still able to convey the message. Social media gives you the ability to communicate in real time with your customer base and gives you a chance to build strong interactions. With social media you can provide special incentives, promotional codes, as well as sneak peeks at upcoming products.
Name one company that chooses not to communicate via twitter? I don’t think I can. Persuasive tactics are used on a daily basis from businesses via twitter. 140 characters must not be that difficult to phatham with. According to our text book “Think Public Relations” on page 241, Coffee company Starbucks uses twitter messages to refute a rumor that it wasn’t sending coffee troops to Iraq in protest of the war. It’s interesting to see how such an important and controversial issue can be discussed using Twitter even though your limited to the messages. Facebook is another story in how using the tool can enhance writing skills. Some have argued that Facebook is an easier tool to use because you are not limited to conversations and have room to carry out the message. In PR there are situations where you are not givin a lot of time or space when getting the message out to the public. Since the industry is so faced paced, twitter is a more productive tool when trying to reach the point.
Ways in which microblogging can enhance PR writing skills:
- You start writing short and to the point-Writing short and crisp allows you to attract others and make them read your post. Also gives a fast-paced launch.
- You get a chance to sharpen your editing skills-The purpose is to share your idea w/in a few words such that it encourages your followers to perform some action such as clicking on the link or retweeting your post and spread it amongst their followers.
- Your vocabulary gets better-Look through the dictionary and thesaurus and find out the right words which can be used as substitutes for phrases.
Now, you should be able to focus only on the important pieces of your topic! The less words, the more interesting! Millions of PR agents use twitter to launch new products and events, send messages, communicate with other businesses, and inform consumers about the benefits of their product in only 140 characters. How cool is that? Twitter
“Social media is like a snowball rolling down the hill. It’s picking up speed. Five years from now, it’s going to be the standard.” – Jeff Antaya, chief marketing officer of Plante Moran
-Martise Wilson :]