Upgrading a company is one of the most important aspects to success in a business. I’m sure many of you have a Pandora account and have noticed the new and improved features. All I could think about when I opened my account was, “wow, they sure are growing and are not going to be replaced anytime soon.” Not only is Pandora new and improved with many features they also had several genius ideas.
Some of the new features include a modern look and feel, but also making it easier to navigate through the website. Pandora’s representatives deserve some credit in my opinion. The new Pandora now, has a social networking option. You can make a profile and communicate with other members along with finding similar artists, by allowing you to sample their songs. This new social networking feature will be useful to the company. Helping them reach out to Pandora members and possibly promote even more. Social networking is growing so rapidly and Pandora saw a great opportunity.
Pandora is not only providing a new and improved site, they are also providing you with more advertisements. Yes, they had plenty of advertisements for free members in the past, but now the new site is
loaded with them. The background is one big ad or the site has longer trailers playing after songs. One nice change however, is more songs are played in-between commercials compared to before, or commercials aren’t played at all. It all depends on what they are promoting that day. The founder of Pandora speaks about the upgrades in this informational video.
So far, Pandora has 82 million users and is making $77 million from advertisement companies and $12.2 million from members. Making the advertisements bigger and better is a great way to make more revenue, because more firms will want to invest their money in the website. Pandora is in a win-win situation, because if a member doesn’t want to hear or see all the ads they are motivated to purchase an annual account, allowing more options and zero commercials and advertisements.
Either way, Pandora is making money and still giving back. They are giving advertisement firms a place to display their ads and giving their members new and improved options. Pandora
used Public Relations is all the right ways. Changing and improving their site, accommodating to their members, while still making an excellent profit. Genius!